Poppy Key - Kick&Co Client Partner

5 minutes with our new Client Partner Poppy Key

Introducing Poppy Key, the newest addition to the Kick&Co family. Poppy comes to Kick with a plethora of agency and marketing knowledge, having built her impressive career immersed within a bunch of renounced agencies and crossing to the client realm as the Marketing Manager for a boutique fashion retailer.

She’s already sparked a new burst of energy into the Kick&Co office and so we though rather than bore you with details from her (very impressive) resume, we’d give you a more personal insight into Poppy with a bit of a Q&A.  So grab a fresh cup of tea and take 5 minutes getting you know the real and very entertaining Poppy Key!

What was the first Ad you ever worked on?

It was twenty years ago, when people still bought newspapers. It was an ad for Scienceworks Museum, promoting a dinosaur exhibition over a Long Weekend featuring a cute illustration of a Diplodocus with a really looooooonnnggg neck. Cute little idea. I remember we were really excited because it was 1/8 page in full colour, which was a big deal and a big spend for the museum at the time. Most of what I did back then was Press Ads and TV. Print Production often had to do press checks in the middle of the night. It was normal back then.

What was the biggest budget you ever worked on?

I think it was probably the Schweppes campaign, from about 2004. It ended up being cheaper to fly everyone over to Romania to shoot the Ads. Myself, two clients, two creatives and a Producer all flew business class to Europe and were there for over a week. I remember we were each given allocated ‘Per Diems’, in cash, each day to spend on ‘essentials’. No receipts necessary. Food and drink were all paid for separately. So obviously, I spent my $100 a day on cigarettes and nice bottles of wine! I hope the client isn’t reading this!

Dogs or cats?

Both. I don’t trust anyone who doesn’t like animals!

What’s your worst habit?

I f@#king swear like a sailor. My Dad used to say I had “the face of an angel and the mouth of a gutterpig”. Not sure about the former but the latter is definitely true.

If you could go on holiday anywhere in the world, where would you go?

Growing up in London, I had no idea how lucky I was. We went to Greece every Summer, to a little island called Kythnos. It’s a ‘Greek’, rather than ‘Tourist’ island and is literally heaven on earth. It’s probably changed a lot now, but I’d love to take my Australian family back there and meet all my English family. I have so many wonderful memories of Greece. My first taste of chocolate chip ice cream. My first disco. My first kiss…

What did you want to be when you grew up?

I wanted to be an Artist. Some of my fondest childhood memories are of wandering around the Tate Gallery for hours and obsessively collecting postcards. I’ve always adored Modern Art. In particular Rothko and Picasso. Their work really resonates with me. The colours, the marks, the passion they clearly feel. To me, that’s what art is all about. Sparking an emotional response. Making people feel something. Advertising is actually not too dissimilar, believe it or not.

Night owl or early riser?

Neither. I’m a big sleeper. I love my sleep. I can’t function properly without nine hours.

Why did you get into Advertising?

I studied an honours degree in History of Art & Design at Manchester Met University. The highest mark I ever achieved (which I think was 96%) was on an essay entitled “I shop, therefore I am. Discuss”. From then on, I was hooked. If you haven’t already read it, you should.

What do you like most about working at Kick & Co?

Without a doubt, the people. Kick&Co may be boutique, but the caliber of the talent is exceptional. And they’re a lovely bunch to boot. I fell in love with Louisa within minutes of speaking with her. It also doesn’t hurt that the stunning office is right on the beach, ten minutes from home!

Well there you have it! We’re sure you’re going to love Poppy as much as we do!


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