To some, marketing is all about art and creativity — making your business look its…
Winning over consumers with compelling brand stories
The consumer is the captain now. Over the last ten or more years, the needs…
Why creativity always wins in branding
This blog could be a thesis. In fact, I’m sure there are many that exist…
Top 5 tips to nailing your brand’s identity
Growing up, when it was my parents turn to host the annual family Christmas gathering,…
Content marketing essentials that can boost your business
Around ten years ago, it seemed like content marketing really exploded in the online world.…
Product placement: on our screens and now at the check-out
Product placement has just gone a step further, hitting consumers right at the check-out. It’s…
How data makes the world go round – and why we’re giving it away for free
How many times have you downloaded a new app, or accessed content online and, when…
Facebook Messenger and your business: are you keeping up with the trends?
I recently received a follow-up SMS text message from a friend whose invitation to catch…
From the ground up: Start with a brand style guide
If you’re starting a new business (or you’re already established and looking for a freshen…
Checklist: 10 things to consider when getting a new website…
An awesome website will benefit virtually any business. It may be a no-brainer, but before…