A brand is much more than simply a logo or your visual corporate identity. It’s the common perception people have of your product, service or company. We specialise in helping customers (and employees) to create a positive and memorable one.
We begin by researching your products, services, competition and target personas. We address the key touch-points and interactions you have with your personas to develop a brand voice, communications guide and the visual assets which will guide a viewer’s perception. Once launched, we maintain the brand to ensure it’s consistent and everything remains, well, ‘on brand’.
Where we excel:
New brands, re-brands and refreshes
Company & product naming
Positioning & taglines
Brand management / monitoring
C.I. / style guides
Tone & voice