The consumer is the captain now. Over the last ten or more years, the needs…
Branding
Why creativity always wins in branding
This blog could be a thesis. In fact, I’m sure there are many that exist…
Why branded CEOs are good for business
A couple of years ago I attended a conference where I heard a CEO tell…
Top 5 tips to nailing your brand’s identity
Growing up, when it was my parents turn to host the annual family Christmas gathering,…
How To Make The Most Of Influencer Marketing
Try and remember the last few important decisions you had to make – like buying…
Content marketing essentials that can boost your business
Around ten years ago, it seemed like content marketing really exploded in the online world.…
Why you need to get your content marketing calendar sorted for 2019
I always get a kick out of seeing the predicable patterns in human behaviour at…
Product placement: on our screens and now at the check-out
Product placement has just gone a step further, hitting consumers right at the check-out. It’s…
Question: Do you have a business or a brand?
A little while ago we posted a blog about the importance of having a brand style…
From the ground up: Start with a brand style guide
If you’re starting a new business (or you’re already established and looking for a freshen…