Finding the digital sweet spot

When Brighton Nissan paired their in-house service offer with an outstanding manufacturer incentive, they knew they had something special on their hands. The challenge was getting their offer in front of as many (of the right) people as possible.

We kick-started a multifaceted digital marketing campaign including custom landing pages, Electronic Direct Mail (EDM), Facebook advertising, web banner advertising, programmatic marketing and Google AdWords. All platforms were used collaboratively, and by consistently tracking performance and tweaking the campaign, we achieved massive enquiry and an exceptional sales result for the dealership.

The successful digital marketing plan is now replicated on an ongoing basis.