Brighton Nissan

Brighton Nissan & Infiniti Centre

Dealership Digital Domination

For more than 15 years the friendly staff at Brighton Nissan have been selling and servicing new and used vehicles in Bayside and the surrounding region. They are are a family owned business and multi-award winning Nissan dealer who recently acquired the Infiniti brand.

Client: Brighton Nissan & Infiniti Centre
Services: Advertising, Copywriting, Digital Marketing, Social Media, Website

Summary

Finding the digital sweet spot

When Brighton Nissan paired their in-house service offer with an outstanding manufacturer incentive, they knew they had something special on their hands. The challenge was getting their offer in front of as many (of the right) people as possible.

We kick-started a multifaceted digital marketing campaign including custom landing pages, Electronic Direct Mail (EDM), Facebook advertising, web banner advertising, programmatic marketing and Google AdWords. All platforms were used collaboratively, and by consistently tracking performance and tweaking the campaign, we achieved massive enquiry and an exceptional sales result for the dealership.

The successful digital marketing plan is now replicated on an ongoing basis.

“The team at Kick&Co have played a vital part in implementing campaigns that have had a direct result in improved sales figures since I took over the dealership in 2016. I can't thank them enough.”

Cameron Semark Dealer Principal – Brighton Nissan & Infiniti