Brief
Developing a new standard of estate in Warragul.
With a population of approximately 15,000 people, Warragul is home to many large retailers and the epicenter of West Gippsland. It’s position-perfect for weekend adventurers and stands as the gateway to the Mount Baw Baw Plateau and Strzelecki Ranges. Lillifield is situated in Warragul’s desirable northern pocket, only minutes from Warragul’s vibrant town centre and an effortless drive to Pakenham, Berwick and Dandenong via the Princes Freeway.
It has great appeal to young couples setting themselves up to raise a family along with empty nesters looking to capitalise on their equity. The two personas are at different stages of their life, however they share a common passion in their love for the country, nature and the outdoors.
Solution
Lillifield puts a warm smile on your face. It is cheerful, fresh and feminine.
The new development borders Lillico Road to the north-west and is situated to the south-west of Lillico. ‘Lillifield’ is an evolution of Lillico, referencing the more desirable northern Warragul pocket. The wordmark utilises an alluring and contemporary semi-handscript type style with a bold yet feminine flair to match the femininity of the name.
Premium but not pretentious, the development’s branding highlights Parklea’s planning which has been designed to create more open space than their competitors. Lillifield conjures images of open space for residents to walk their dog, kick a footy or have a picnic. It’s a place where you can truly Find your freedom.
“We’ve always been very impressed with the creative work that the Kick&Co team deliver. One example, amongst many, is the brand created for the Lillifield land estate where the outcome mirrored the brief to deliver a far more premium look and feel for our brand over our competitors. We look forward to working closely with the Kick&Co team on more projects in the future.”
A place for growing families and active down-sizers
