A broad appeal.
For decades Gippsland has been known for dairy farming, however as Melbourne home affordability continues to rise, more people are looking to call the rural area home. It only takes one drive to Warragul and its surrounding townships to discover that the region is now a bubbling mini-metropolis filled with pockets of ‘Melbourne-style’ cafes, award winning restaurants, boutique stores, tertiary institutes, artist’s studios and world-class sporting facilities.
From eager Millennials looking to enter the market to Baby Boomers in need of a downsize and even a savvy X-Gen investor or two, Serenity Court has a broad appeal and equality broad range of potential buyers.
Life in Serenity.
The intention for Serenity Court was to communicate that ‘rural living’ doesn’t equate to living in a ‘sleepy town’. It’s a place where residents can have the best of both worlds, a semi-metropolitan lifestyle without the hustle and bustle of Melbourne peak hour traffic. We came up with the tag line ‘Life in Serenity’ to echo this notion. We focused on lifestyle imagery, ensuring that the 3 key demographics were featured showcasing the many activities Gippsland has to offer.
Visually, we created a circular geometric logo icon and patterned background which could easily be mistaken for that of an inner-city apartment block. The result was a contemporary new brand which attracted ‘metro’ younger buyers, ‘premium’ older buyers, and everyone in between.